Gender violence concerns us all. Talent and advocate for female artists, Greta Futura, shared her experience and delves into the cultural mechanisms that have rooted in our society a dangerous tendency to justify and minimize gender-based violence. The brand ottod'Ame partnered with the Florence-based organization, Artemisia, who supports women who experienced violence in this special campaign. We believe it’s time to build a society rooted in respect and equality, starting with education, collective responsibility, promoting male role models free from toxic stereotypes, and providing support to women experiencing violence.